TikTok is loosening its paywall and entry to 20-minute movies with its Collection performance, initially open solely to pick out creators. Customers can cost cash for entry to unique content material.
TikTok is increasing entry to its Collection characteristic, initially unveiled in March and accessible solely to pick out creators. Now extra customers can make cash by placing unique content material behind paywalls and creating movies as much as 20 minutes lengthy.
Creators can lock unique content material that followers should pay to entry, much like platforms like OnlyFans. Content material pricing can vary between $1 and $190, and premium movies will be as much as 20 minutes lengthy, in comparison with the 10-minute cap accessible to some customers.
“Collection allows eligible creators to publish Collections of premium content material behind a paywall which viewers should buy for entry,” says TikTok. “One Collection can embody as much as 80 movies, every as much as 20 minutes lengthy, giving individuals a brand new, longer format to observe their favourite creators and content material.”
This enlargement opens up a brand new technique of monetization for customers in choose areas who’re at the very least 18 years previous with 10,000 followers and have met different account and look at standards. Customers with as few as 1,000 followers who meet different necessities can apply to this system by displaying unique content material they’ve offered elsewhere, however this doesn’t assure approval.
“Collection is at the moment solely accessible to pick out creators with purposes to hitch opening within the coming months,” TikTok explains. “As we’re within the early phases of Collection, we’ll proceed to pay attention carefully to our group for suggestions.”
Whereas premium content material is the newest manner for TikTok creators to make cash from the content material they publish on the platform, many creators have been annoyed with their payout on the app in comparison with different platforms like YouTube. TikTok’s unique creator fund noticed customers making pennies for viral movies. Nonetheless, the corporate just lately launched an overhauled model of the fund, the Creativity Program, which requires longer movies to be able to qualify.