Timbaland reunites with Justin Timberlake and Nelly Furtado on the brand new single “Maintain Going Up,” with extra new music coming quickly.
Award-winning producer, songwriter, and artist Timbaland drops his first single in over eight years, reuniting with Justin Timberlake and Nelly Furtado for “Maintain Going Up.” The monitor is Timbaland’s artist debut underneath the partnership between his Mosley Music Group and Def Jam Recordings.
The trio first joined forces on the 2007 hit “Give It To Me,” which topped the Billboard 200 and generated almost a billion streams. The music additionally featured in Timbaland’s 2007 album “Shock Worth,” which charted within the Billboard 200’s Prime 5.
The brand new monitor originates from Beatclub, the profitable Timbaland-founded music creator platform, and its members, Final Journey to the Moon. A one-on-one session with the group’s manufacturing workforce members Brandon Stewart and Brandon Cordoba, who created the beat by the Beatclub platform, and the remaining was historical past for Timbaland; he refers back to the assembly as “the decision that ignited the spark.” Shortly after, Timbaland added his signature manufacturing flare to the monitor and recruited the skills of Timberlake and Furtado as featured vocalists.
“Maintain Going Up” debuts on the heels of ESPN’s announcement that Timbaland and Timberlake will curate music for choose Monday Evening Soccer video games throughout the 2023-2024 season. For seven weeks this season, the curated music will run in Monday Evening Soccer promotional spots, dwell telecasts, and pre-game exhibits. ESPN additional amped the thrill for the arrival of “Maintain Going Up” by teasing a snippet throughout its programming.
Timbaland posted a teaser video on social media main as much as the music’s launch, which he captioned “WE BACK” and “Da king has returned!” That tease got here a month after his Instagram submit revealing he was working with Timberlake and Furtado once more on his upcoming sixth studio album, as a consequence of launch this fall.