In a professional transfer, Usher instances his upcoming album drop on Tremendous Bowl Sunday — with Apple Music offering the tailwind, and a potential international tour within the works.
Following the NFL’s announcement on Sunday that R&B icon Usher could be the Tremendous Bowl halftime present performer on the Allegiant Stadium in Las Vegas on February 11, the singer and his crew have been onerous at work. Usher will use the super publicity as a platform to launch his newest studio album and the primary since 2016, Coming Residence, that very same day.
In the meantime, his crew is reportedly putting holds on arenas worldwide and placing the ultimate touches on a 2024 international tour anticipated to be introduced following Usher’s halftime efficiency.
Usher is busy doing the rounds, selling his upcoming album and halftime efficiency, having appeared for an interview on CBS Mornings on Monday. That announcement got here the identical day because the news that the singer would drop a brand new album.
An artist hasn’t taken benefit of the Tremendous Bowl halftime present’s huge viewers to launch a brand new tour since Girl Gaga in 2017. That could be due partly to Jay-Z and Roc Nation’s halftime partnership that started in 2019, which favors collaborative performances over single-artist promotion. One other main subject is the quantity of artists touring the post-pandemic panorama after virtually two years of shutdowns that made touring all however unattainable.
However in response to the NFL, the Tremendous Bowl had over 115 million viewers final 12 months — elevated viewership regardless of extra folks switching to streaming companies as a substitute of cable TV.
Usher has been a figurehead on the Las Vegas Strip over the previous two years, with residencies at The Colosseum at Caesars Palace (Usher: The Las Vegas Residency) and Dolby Reside at Park MGM (My Method: The Vegas Residency), incomes a mixed $83 million with 374,000 tickets offered throughout 79 exhibits, in response to information from Billboard information companion Luminate.
That’s greater than Usher’s earlier excursions, together with 2010-2011’s OMG Tour, which raked in $76 million, and in addition lined up along with his earlier Tremendous Bowl halftime look throughout The Black Eyed Peas’ set in 2011.