Picture Credit score: Ghostly Kisses / Crimson Mild Administration
Warner Music indicators a strategic artist-focused partnership with Crimson Mild Administration in Japan, with their first joint challenge to advertise Ghostly Kisses within the nation.
Warner Music has signed a strategic partnership with the world’s largest impartial administration firm, Crimson Mild Administration, designed to assist promote the latter’s artists in Japan, the second largest music market on the planet. Warner Music Japan’s Worldwide Advertising and marketing and ADA divisions will work with Crimson Mild to construct a advertising and label channel for the corporate’s artists.
The primary joint challenge below the partnership is to advertise French-Canadian singer Margaux Sauvé’s Ghostly Kisses. Sauvé, who’s signed to British label Akira Data, carried out for the primary time in Tokyo in December, forward of her new album launch early this 12 months.
“We’re tremendous excited to companion with Warner Music on this initiative to assist our artists with a dynamic new route into Japan,” says James Sandom, Managing Accomplice at Crimson Mild Administration.
“The Japanese market has distinctive traits, a panorama requiring bespoke consideration and information of the native music and leisure sector. Bringing this information along with our artists will assist them construct fan communities on this particular market, with the purpose of enabling a brand new technology of artists to seek out success in Japan.”
“Lately now we have labored laborious to assist worldwide artists join with native followers as we transitioned from bodily to digital,” provides Kaz Shimada, Chief Working Officer at Warner Music Japan. “This thrilling new partnership is one other vital step ahead, as we mix our expertise selling among the largest international stars in Japan with Crimson Mild Administration’s super-talented managers and wonderful roster of artists.”
Crimson Mild Administration is residence to a big selection of artists, writers, and producers, together with Dave Matthews Band, Enrique Iglesias, Girl A, Lionel Richie, Phish, The Strokes, Sabrina Carpenter, Chris Stapleton, Interpol, ODESZA, and extra. The corporate additionally has partnerships with Tyler Brown’s Funfair, Mike Ajayi and Jed Kellett’s AMF, with a number of upcoming initiatives all through 2024.