Warner Music Group opens a artistic hub in Berlin, restoring one of many capital’s iconic buildings, the Schicklerhaus in Berlin-Mitte.
Warner Music Group has introduced the opening of its new artistic hub in Berlin, which is able to serve the wants of its staff and home and worldwide artists, songwriters, and producers. The area is on the highest ground of the Schicklerhaus, a historic landmark constructed within the late nineteenth century within the coronary heart of Berlin.
The brand new hub is supplied with an inside efficiency area, 4 rooftop terraces, and collaboration rooms with the newest know-how, together with Dolby Atmos immersive sound. The grand opening was held on September 14, attended by over 700 friends, together with artists, songwriters, the WMG group led by CEO Robert Kyncl, and people from the broader music, leisure, and politics sectors.
Artists and songwriters attending included Katja Krasavice, Bennett, Marten Lou, Marian Gold (Alphaville), 01099, Wave Wave, Peter Schilling, Marius Müller-Westernhagen, David Orlowsky, noonoouri, Prinz Pi, and Karo Schrader. WMG additionally welcomed Deputy Mayor of Berlin and Senator for Economics, Power, and Enterprise Franziska Giffey; State Secretary Michael Biel; Christian Ehler MEP; and Dr. Florian Drücke, Chairman of the German Music Business Affiliation (BVMI).
Architectural agency Graef performed the design and construct to create a dynamic and galvanizing setting. The inside design idea, referred to as “The Wave,” is about bringing music to life, connecting the inside and exterior by incorporating wave-like parts within the construction, ground coverings, and particular options, together with the soundstage and the bar space.
The opening of the brand new workplace sees Warner Music Central Europe and Warner Chappell Music reaffirm their dedication to discovering and supporting native artists, songwriters, and different artistic professionals in Germany and the significance of Berlin as a enterprise location and a vibrant cultural and inventive area inside Europe. The group in Berlin will work carefully with colleagues in WMG’s 70+ places worldwide to construct world bridges for its native artists and songwriters.
“This superbly restored constructing, on the coronary heart of one of many world’s most vibrant cities, is an emblem of Warner Music Group’s dedication to super-serve our artists and songwriters,” says Warner Music Group CEO Robert Kyncl. “Together with our revitalized places of work in Hamburg, these services will assist our groups in Germany to maintain growing our collaborative, progressive method to music.”
Doreen Schimk and Fabien Drebes, Co-Presidents of Warner Music Central Europe, commented: “As we speak we’re writing a brand new chapter for Warner Music in Central Europe. Berlin has a wealthy musical historical past and cultural scene, and we look ahead to working extra carefully with artists and companions within the area. We see this new area, alongside our revitalized Hamburg headquarters, as an indication of our dedication to native gamers within the artistic and cultural scene and to the significance of Berlin as a European metropolis and a location for the music business.”
“We’re excited to be increasing our presence in Berlin and sharing a collaborative area with our Recorded Music colleagues. Our songwriters from all over the world are drawn to Berlin as a vibrant, thrilling metropolis on the crossroads of Europe whose environment fuels their creativity. Now we’ve got a world-class hub the place we are able to host them once they’re on the town,” added Lars Karlsson, Managing Director, Warner Chappell Music Germany, Switzerland, Austria, and Scandinavia, and Natascha Augustin, VP of Warner Chappell Music Germany.
“We’ve lengthy been dedicated to supporting native songwriters of all genres, taking part in our half within the metropolis’s cultural renaissance. This transfer into the redeveloped Schicklerhaus within the coronary heart of Berlin is a pure subsequent step for us.”
Franziska Giffey, Mayor of Berlin and Senator for Financial Affairs, Power, and Labor, concluded: “In 2022, the variety of staff on this business elevated by 700 to round 6,800 in comparison with the earlier yr. Now, 350 extra are being added. With Warner Music Group, we now have one other internationally energetic music label within the metropolis that might be a magnet for artists from everywhere in the world.”