Olivia Rodrigo’s latest video was shot on an iPhone 15 — properly, form of. It takes a number of high-quality tools to supply a music video.
Apple is aware of its iPhone 15 Professional Max digital camera is news-worthy, which has led to the corporate making a giant deal out of its potential throughout its ‘Scary Quick’ occasion on October 30. That occasion, very like Olivia Rodrigo’s newest music video, was shot “fully utilizing an iPhone 15,” however that declare is arguably a generalization, as proven by the brand new behind-the-scenes video from the corporate.
Sure, Apple’s occasion and Olivia Rodrigo’s music video have been shot utilizing an iPhone 15 Professional Max — with the assistance of some very pricy equipment, together with studio-quality lighting, SpaceCam rigs, drones, and gimbals. Naturally, Apple can afford to equipment out such a studio manufacturing, and the corporate makes no secret of the quantity of kit used.
However using on the phrase “Shot on iPhone” is reductive, implying the cellphone is the star of your complete present. iPhone pictures and videography has undeniably come a great distance within the final 15 years for the reason that first system’s launch, changing many a digital camera alongside the best way. Nonetheless, the sheer quantity of drugs required for a studio-level shoot means it’ll nonetheless be fairly some time earlier than the iPhone turns into the go-to for video administrators.
Olivia Rodrigo’s “get him again!” makes use of iPhone 15 Professional options like Professional Res 4K Log and the usage of USB-C drives when recording movies. It does a stellar job of showcasing the brand new options obtainable on the iPhone 15 — however that’s type of the purpose, isn’t it? Whereas it’s a music video for certain, the piece additionally serves as an advert for Apple, shot by director Jack Begert, recognized for his work with the likes of Paul McCartney and Kendrick Lamar in collaboration with Apple.
This isn’t the primary time the 20-year-old Rodrigo has teamed up with Apple to advertise their new {hardware}. Her music video for “brutal” in 2021 was edited fully utilizing an iPad. The singer additionally shared a collection of movies on social media for her followers, displaying them how you can use the Procreate app on iPad to make new filters for TikTok. She’s additionally partnered with corporations like Instagram, Adobe, and Linktree.
Olivia Rodrigo embarks on a 57-date tour produced by Stay Nation, kicking off subsequent 12 months.