As corporations and artists proceed to zero in on superfan monetization, We Are Big, a self-described “purpose-built group platform for the music trade,” has formally launched.
Los Angeles-headquartered We Are Big emailed Digital Music Information at the moment about its formal debut and a multimillion-dollar funding spherical. On the previous entrance, the “ad-free, protected, and centralized area to foster communities” is offered through the net in addition to the App Retailer.
Based by Andy Apple, beforehand an investor with Sound Ventures and Wavemaker Companions (which in 2019 backed Musiio, now a subsidiary of SoundCloud), We Are Big says it gives “licensed listening events” for brand new tasks, unique livestream performances, and “DSP-integrated” chatrooms whereby artists can personally work together with diehard supporters.
Shifting ahead, the platform intends so as to add choices to promote bodily releases, merch, and tickets to livestream occasions, apart from enabling followers to tip artists, in line with higher-ups. At current, although, north of fifty acts, amongst them unsigned, indie-label, and major-label professionals alike, have already got We Are Big “group channels,” per the corporate.
Moreover, We Are Big says it’s hosted greater than “150 fan-led group occasions,” together with for Euphoria actor Dominic Fike, Stick Season creator Noah Kahan, Bewitched artist Laufey, and others.
Shifting to the aforementioned funding aspect, We Are Big disclosed that Chicago’s Sterling Companions had “allotted practically $8 million in funding.”
Outlining his bold imaginative and prescient for We Are Big, Sterling co-founder Steven Taslitz famous the “robust management crew” behind the fan-relationship platform. Moreover Andy Apple, the enterprise counts as execs RedditGifts founder Dan McComas (VP of product), former Nura artist-relations head JP Slater (VP of music), Imzy co-founder Josh Fraser (VP of engineering), and Second vet Tony Hartman (head of artist success).
And in feedback of his personal, Apple drove residence We Are Big’s broader goal of constructing it simpler for followers to attach with artists and serving to the latter to earn a dwelling.
“Artists and IP homeowners have been underserved from a creator instruments perspective for too lengthy, all with out really proudly owning their fan relationships,” Apple stated partly. “Moreover, the vast majority of working musicians aren’t capable of make an inexpensive dwelling and have been utilizing outdated, fragmented, and misaligned promotional instruments with little return.
“At We Are Big, our purpose is to alter this damaged system. Our platform helps artists to maximise their careers, construct extra viable methods to make a dwelling, drive longevity, and optimize their most vital fan relationships by creating sustainable and profitable communities,” he continued.