So who’re the up-and-coming artists of 2024? We check out the category of 2024, as curated by Vevo’s ‘DSCVR Artists to Watch’ program from a choice of over 600 submissions.
Whether or not or not you’re ready, 2023 is quickly coming to an in depth, which begs the query of which up-and-coming artists will soar into the cultural zeitgeist transferring into 2024. As of Wednesday, November 8, main music video community Vevo is showcasing stay efficiency video content material of its “DSCVR Artists to Watch” 2024 marketing campaign, now in its tenth season. The collection and model’s class of 2024 is a curated choice of international artists who’re on the cusp of breaking into the mainstream over the following 12 months.
Some of the anticipated and aggressive lists within the rising music house, Vevo’s DSCVR ATW gives the listed artists with vital publicity and promotion to assist propel their careers. The artists can be marketed and featured in Vevo’s music video programming by way of playlists and editorial options throughout the corporate’s networking, together with YouTube and related TV platforms, comparable to Roku and Apple TV.
“For the previous decade, we’ve had the privilege of watching the alumni of this program go from proficient rising artists to international superstars,” says JP Evangelista, SVP of Content material, Programming, and Advertising and marketing at Vevo. “From Billie Eilish to Sam Fender, Ice Spice to Moist Leg, to Feid and past, the distinctive quantity of various expertise our previous listing members have is astounding, to say the least.”
“This listing is a real ardour mission for all of Vevo, powered by our in-house crew of music lovers to who’re dedicated to discovering the following huge act to shine a highlight on,” Evangelista continues. “With the assistance of our huge distribution community, advertising and marketing and promotional efforts, and top-tier manufacturing crew, we’ve the flexibility to help these artists of their journey to the highest.”
Vevo’s Up and Coming ‘DSCVR Artists to Watch’ Class of 2024
- Chappell Roan (Island/UMG)
- Elmiene (Polydor, UMG)
- Florentina (Good Child Information & Polydor x Island Information/UMG)
- Fridayy (Def Jam Recordings)
- HARLEY (Sony Music France, RCA Information)
- Jazzy (Polydor, UMG)
- Judeline (Interscope Latin)
- Khamari (RCA/SME)
- Libianca (5K Information/RCA)
- LU KALA (AWAL)
- Mae Stephens (EMI, UMG)
- Nathan Galante (UMLE/UMG)
- Olly (Epic Information Italy)
- Qing Madi (Columbia/SME)
- Sarah Kinsley (Verve/UMG)
- ScarLip (Epic/SME)
- Strandz (Epic/SME)
- Teezo Landing (RCA/SME)
- The Final Dinner Celebration (Island Information, UMG)
All through the previous decade, Vevo’s ATW listing has included numerous now-global superstars throughout genres, together with Sam Smith, Maggie Rogers, Lewis Capaldi, Billie Eilish, Sam Fender, Pop Smoke, FLO, Moist Leg, GloRilla, and Ice Spice.