Will this gradual the scalpers? Ticketmaster imposes a 72-hour supply window on Olivia Rodrigo tickets.
Because the chaos mounts for tickets to Olivia Rodrigo’s GUTS tour, Ticketmaster makes an attempt to take a stab at scalpers by imposing a 72-hour supply window on tickets — tickets will solely be issued 72 hours earlier than the live performance takes place, whatever the buy date. Additional, these tickets will solely be out there electronically.
“Supply delays are generally utilized by artists to permit for an intensive evaluation of the sale and to make sure all ticket purchasers have adhered to ticket limits and phrases,” stated a Ticketmaster consultant in a press release to Good Morning America. “The choice was taken by the tour’s operators as an ‘added stage of safety.’”
Although uncommon, the 72-hour rule has been invoked up to now, specifically for Doja Cat, Ed Sheeran, and Jack Harlow excursions, amongst others.
Nevertheless it’s but unclear how the rule will resolve the difficulty of scalping, as secondary ticket sellers usually promote “speculative” tickets — which Reside Nation has actively been taking motion in opposition to with the FAIR Ticketing Act. Moreover, for such a extremely anticipated tour, there could be an infinite improve of tickets showing on the secondary market as soon as that three-day restrict expires.
This transfer is just the most recent try by the ticketing conglomerate to fight the secondary market, after the numerous points encountered whereas followers tried to safe tickets for Taylor Swift’s Eras Tour. Throughout that stampede, servers malfunctioned whereas followers waited for hours to buy tickets, usually discovering them bought out after the actual fact. Reside Nation and Ticketmaster pointed fingers at bots for the costly secondary market ticket costs, which reached 5 figures.
Olivia Rodrigo’s GUTS tour launches in Palm Springs, California, on February 23 subsequent yr. Whereas an extra 20 dates have been added to the preliminary roster of tour dates, all out there dates have already bought out.