Will Usher’s star energy be complemented or eclipsed by Taylor Swift within the stands, ought to the Kansas Metropolis Chiefs make it to Tremendous Bowl LVIII? All eyes are on the playoffs recreation this weekend.
Apple Music is ramping up its Tremendous Bowl halftime sponsorship with Usher this yr, with a trailer celebrating the artist’s storied profession. However with NFL execs undoubtedly crossing their fingers for a Kansas Metropolis Tremendous Bowl spot following the rankings success that has been Taylor Swift within the stands, would Usher’s star energy be complemented or eclipsed by her presence?
4 extra essential playoffs stay to determine which groups will go to Tremendous Bowl LVIII, between the Texans, Packers, Payments, Chiefs, Buccaneers, Lions, Ravens, and 49ers. Whereas the sport between the Houston Texans and the Baltimore Ravens is getting lots of consideration from followers, community executives are definitely most looking forward to the end result of the match between the Kansas Metropolis Chiefs and the Buffalo Payments.
NFL rankings have seen an eight-year excessive up to now few months, thanks in no small half to the presence of Taylor Swift within the luxe sales space to help boyfriend and Chiefs tight finish Travis Kelce. So a Tremendous Bowl recreation that includes the Chiefs — and a supportive Swift — may spell greenback indicators for the tv networks.
No matter who makes it to the Tremendous Bowl, the halftime present this yr options Usher, and guarantees to have a good time his 30-year profession. Apple Music has launched a trailer for the occasion to ramp up the thrill, whereas NFL groups share which music from his 500-plus catalog finest represents them.
The trailer showcases three many years of Usher footage set to his 2004 hit “Yeah!” with appearances from the likes of J Balvin, Jungkook, and LeBron James. Usher introduced his headlining spot on the Tremendous Bowl halftime present again in September, with a video exhibiting him receiving a telephone name from Kim Kardashian telling him the information.
“It’s an honor of a lifetime to lastly verify a Tremendous Bowl efficiency off my bucket checklist,” mentioned Usher. “I can’t wait to deliver the world a present in contrast to the rest they’ve seen from me earlier than.”
The present kicks off on Sunday, February 11 — a day after the discharge of Usher’s ninth studio album, Coming Dwelling.