Warner Music Group broadcasts a brand new partnership with Small World Information, the label and writer based by Afrobeats icon and streetwear connoisseur, SmallGod.
Warner Music Group (WMG) has introduced a partnership with Small World Information, the writer and label based by Afrobeats icon and streetwear connoisseur, SmallGod.
The brand new deal sees Small World Information collaborating worldwide with groups from Warner Music, ADA, and Warner Chappell Music, to assist propel its roster of gifted artist and writers to a world viewers. The partnership additionally allows each corporations to find, nurture, and amplify a brand new technology of African musical expertise.
SmallGod will proceed to guide Small World’s operations whereas utilizing his unparalleled connections within the African music scene, his experience in advertising, promotion, and A&R to assist drive the label ahead, with added help from WMG.
As a musician, SmallGod’s two collaboration albums — Constructing Bridges in 2021 and Connecting the Dots in 2022 — have showcased his capability to fuse conventional African music with a contemporary sound to attach African music to folks worldwide. By means of these initiatives, he has labored with artists like 2Baba, Black Sherif, Busiswa, Darkoo, DJ Tunez, Djz, Headie One, KiDi, Main League, NSG, Oxlade, Tiwa Savage, Vic Mensa, and extra. Below the brand new partnership, SmallGod’s first launch shall be “Fallen Angel,” with Black Sherif.
“Our mission at Small World Information is to amplify the voices of Africa and its diaspora. This resounding partnership with Warner Music Group will assist ship this mission by empowering rising African artist, breaking boundaries, and resonating throughout continents,” mentioned SmallGod.
“Collectively, we goal to compose a symphony of boundless variety, innovation, and fervour, uniting cultures via the common language of music, with the core being from Africa.”
“At Warner Music, we wish to be on the forefront of tradition and associate with the business’s brightest and most modern minds,” added Max Lousada, CEO of Recorded Music at Warner Music Group.
“SmallGod is an excellent tastemaker, marketeer, and visionary, and dealing with him will permit us to champion the unimaginable African expertise he discovers. We are going to work together with his artist to offer them the help and providers they should break onto the world stage.”
SmallGod’s first enterprise into the music business was via the Ghanaian nightclub Basement, which he ran starting in 2003. By means of that membership, he constructed relationships with many artists, together with reggae act Black Prophet and rapper J-City, who turned his first two managed artists. He later managed Wavy the Creator and Eugy Official.
He launched the unbiased report label and publishing firm, Nasecworld, earlier than the launch of Small World Information. Most lately, he introduced the opening of his first studio services, SmallWorld Studios, in Accra, Ghana.
“Over the previous couple of years, Warner Chappell Music UK has turn into an actual hub for superb African music and artists,” mentioned Shani Gonzales, Managing Director at Warner Chappell Music UK. “This new cope with Small World will give us much more entry to the outstanding expertise coming via. Working alongside SmallGod, we will put these up-and-coming writers and artists in rooms with among the world’s greatest stars.”
“At ADA, we pleasure ourselves on giving a world-class service to dynamic unbiased labels. Working with SmallGod and his staff on the Small World roster, we can join their artists with a world viewers and assist them additional develop their sound and worldwide presence,” concluded Trenton Harrison-Lewis, SVP Artist and Label Improvement at ADA. “I’m excited to develop our partnership as we make and promote superb music.”