Child-focused audio platform Yoto has inked a take care of Common Music Group to entry its iconic catalog. Up first? Queen.
Yoto says this new distribution partnership will assist enhance alternatives for youngsters to work together with music and artistry from an early age, permitting youngsters to discover music with no display screen. Yoto is the brainchild of Ben Drury and Filip Denker to permit youngsters to be uncovered to music with out adverts, unsuitable content material, or tons of display screen time. The corporate simply launched its Yoto Participant third era in June 2023 within the UK, France, and North America.
The partnership between Yoto and UMG kicks off this month with the launch of the UK’s best-selling album of all time, Queen’s Biggest Hits: Quantity 1. This card marks the start of a partnership that may see artists like Bob Marley & the Wailers and associate labels Motown Data & Disney Music Group seeing releases on the platform within the coming months. Yoto playing cards can be found to buy on the Yoto web site and at shops within the US, UK, Canada, and the EU.
“Analysis persistently reveals that music performs a vital function in a baby’s improvement, stimulating their creativity, enhancing cognitive talents, instructing language, and creating social bonds,” says Yoto Co-Founder & CEO Ben Drury.
“This new partnership with Common Music Group helps us entry their extraordinary catalog so we will now provide youngsters an excellent richer and extra numerous audio expertise. This partnership aligns completely with our mission to encourage kids by way of the ability of audio, and we will’t wait to see the grins on their faces and watch kitchen dance flooring refill as Yoto households discover the magic of music.”
“We’re delighted to deliver UMG’s unparalleled roster of artists and labels to Yoto’s rising world viewers of youngsters and household listeners for the primary time,” provides Andrew Kronfeld, Government Vice President Worldwide and Label & Artist Ventures at Common Music Group. Yoto has additionally inked a take care of Warner Music Group.