AEG Officially Rebrands LA Live’s ‘Microsoft Theater’

AEG Officially Rebrands LA Live’s ‘Microsoft Theater’

AEG formally rebrands LA Reside’s ‘Microsoft Theater’ to ‘Peacock Theater’ in a multi-year settlement that sees Peacock turning into the unique streaming associate of the downtown LA sports activities and leisure district.

Starting July 11, AEG’s LA Reside, the corporate’s 4 million-square-foot downtown Los Angeles sports activities and leisure district, previously Microsoft Theater, can be named Peacock Theater. 

The change is a part of a multi-year settlement between NBC Common’s Peacock streaming service and main sports activities and dwell leisure firm AEG that additionally sees the 40,000 square-foot plaza previously often known as XBOX Plaza renamed Peacock Place.

The settlement strategically aligns the 2 manufacturers and establishes Peacock because the unique streaming associate of the LA Reside venue.

“Like Peacock, LA Reside is on the epicenter of premium unique leisure, exhilarating sports activities, one-of-a-kind experiences, and excessive fandom,” says Kelly Campbell, President of Peacock and Direct-to-Shopper at NBC Common. “Via Peacock Theater and Peacock Place, we’ll have the chance to deliver all the weather of our model to life with the thousands and thousands of followers who go to LA Reside every year whereas partnering with the unbelievable workforce at AEG to additional cement Peacock as the last word vacation spot for audiences.”

“We’re ecstatic for the chance to have the ability to associate with the superb management workforce at Peacock for this long-term relationship,” provides Nick Baker, Chief Working Officer of AEG World Partnerships. “The content material inside the Peacock platform is good for our audiences, and the synergies between each organizations round our number of occasions is limitless.”

“We’re extremely excited for this groundbreaking partnership with Peacock and AEG,” concludes Lee Zeidman, President of Area, Peacock Theater, and LA Reside. “We’re trying ahead to the chance to collaborate with Peacock to create new content material and programming to enhance our present roster of fantastic concert events, awards reveals, and particular occasions we’re recognized for in any respect of our iconic LA Reside venues.”

The brand new settlement will give Peacock an enhanced model presence throughout LA Reside, together with vital inside and exterior signage at Peacock Theater, mounted signage at Peacock Place, a branded content material studio, and customised fan activations and model integrations at choose premium areas of the sports activities and leisure district.

With the modifications on the LA Reside venue, one wonders if the Area can be subsequent up for a reputation change — regardless of experiences that the downtown Los Angeles venue won’t be impacted by the shutdown of’s institutional change service.


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