Amazon Music introduced its sequence of rising artists from the UK to look at in 2024. Take a look at this curated record of 13 artists to be featured on the DSP over the subsequent 12 months.
Amazon Music says it has chosen these 13 acts for his or her distinctive sounds, showcasing a various vary of genres and musical kinds from inside the British musical scene. Every artist will obtain assist from Amazon Music over the subsequent yr to assist them develop as artists, offering instruments to construct their inventive identities additional. These 13 artists may also obtain editorial and social assist throughout Amazon Music codecs and channels.
“Trying again on our 2023 cohort, it’s inspiring to see their momentum and I can’t wait to go on this journey with our 13 new artists,” says Laura Lukanz, Head of Music Business, Amazon Music UK. “The UK rising music scene continues to be a massively thrilling place as we head into 2024, and the supremely proficient artists who’re becoming a member of Artists To Watch this yr actually exhibit that. With the ability to assist artists at such a vital stage of their profession, and serving to them construct even better fanbases, is extremely vital to the staff and I.”
Amazon Music’s Breakthrough UK: Artists to Watch 2024
AntsLive
Releasing his debut EP ‘Simply A Matter of Time,’ final January, the UK’s hottest rapper AntsLive has taken the music world by storm, with worldwide tastemaker assist throughout the spectrum. He was additionally hailed as BBC Radio 1’s Future Artist of the Month in August 2023.
Elmiene
Elmiene’s voice is simple. Born and raised in Oxford because the age of 5, the now 22-year-old has been referred to as on for his sweetly soulful croons. Elmiene’s sound resurrects the theatrics and vocal chops of old-school R&B loverboys with the timeless philosophies of soul titans and filters it by way of a refreshingly trendy manufacturing prism of jagged synths, metallic chords and hovering strings to create one thing completely new and compelling.
JayO
Rising British star JayO is an explorer. Whether or not it’s his literal location, his sound or his type, the 24-year-old singer, songwriter and producer isn’t considering being caught in a single place. Impressed by a youth spent operating round in church, or else visiting household in Nigeria, listening to Afrobeats and old-fashioned R&B at events there, the unifying issue for JayO’s music is a want to recreate the sensation these areas gave him.
Jazzy
South Dublin born singer, Jazzy, is thought for her recorded vocals for ‘Make Me Really feel Good’, a monitor with Irish home duo Belters Solely. Quickly after this, Jazzy reached the Irish #1 spot, the place she turned the primary Irish lady to take action in 14 years. Now 26, Jazzy has at all times turned to music in occasions of adversity. Her distinctive mixture of classical coaching and a love for membership music and hip-hop has given her a dexterous method to songwriting. Jazzy is simply getting began, however her future is already set to be a stellar one.
Kenya Grace
Helming an inimitable musical imaginative and prescient as a producer and projecting a magnetic voice as a vocalist, Kenya Grace presents a multi-dimensional perspective on digital pop. The South Africa-born, UK-based singer, songwriter, and producer strikes a steadiness between nocturnal dancefloor vitality and skyscraping songcraft like no different.
METTE
For METTE, the path to music was circuitous, however destined. In 2023, she discovered herself able to emerge with music that explores tender feelings, advanced emotions, and her life’s narrative. METTE’s music is sensual and sweaty – music to maneuver your physique to. Unrestricted by the necessity to align with one style, she finds her sound on the crossroads of dance music and a myriad of prospects.
NOAHFINNCE
NOAHFINNCE has at all times wished group. It began as a child, when Noah Adams discovered understanding within the music of My Chemical Romance, Inexperienced Day and Fall Out Boy earlier than taking his obsession on-line, and it’s continued proper by way of his personal vibrant musical profession. From making a secure digital area pushed by trans acceptance and normalisation to a string of giddy headline exhibits on each side of the Atlantic, Noah’s confidently constructed a world round NOAHFINNCE.
Saint Harison
Singer-songwriter Saint Harison is a transferring and sincere artist who launched his debut EP ‘Misplaced a Good friend’ final yr and has amassed roughly 85M international streams so far. Saint grew up with various musical influences from SZA and Billie Eilish to staples like Amy Winehouse and Whitney Houston, which helped to encourage his music and relate to his quickly rising fanbase worldwide.
salute
salute spent the primary 18 years of their life in Vienna, Austria, a metropolis identified for its clear streets and delightful structure. It was in Vienna as a younger teen that they first began changing into enamoured with British dance music – grime, drum & bass, dubstep, and storage. salute was just lately nominated for a MOBO award (alongside Aluna, Shygirl, TSHA, PinkPantheress, and extra) and their 2023 Boiler Room efficiency went viral on TikTok, amassing thousands and thousands of views.
Their reside exhibits are electrical – promoting out performances throughout the US, UK, Europe, and Asia. They’ve performed main festivals corresponding to Glastonbury (4x units in 2023), Parklife, Warehouse Challenge, Discipline Day and extra. Their music has garnered the assist of Skrillex, Fred once more.., 4 Tet, Bonobo, Floating Factors, and plenty of different established names within the discipline. In 2024, salute will probably be releasing their debut album on Ninja Tune.
Strandz
Strandz is likely one of the most distinctive new musicians within the UK. The 22-year-old rapper, producer and engineer is a real maverick, and it’s his distinctive life story which formed him because the artist he’s as we speak. Within the crowded discipline of UK rap, Strandz stands out with a sound that feels each contemporary and nostalgic, writing unforgettable hooks and remaining true to himself together with his emotive lyrical content material.
Sekou
Born and raised in Ashby, Leicester, Sekou is an artist to look at. A latest BRITs ‘Rising Star’ nominee, and BBC Radio 1 ‘Sound Ballot’ high 10 artist, on the tender age of 16 he gained recognition after posting soulful covers on-line, resulting in his discovery by NWS Music. With roots within the church and an appreciation for Gospel music, Sekou’s highly effective and emotive vocal potential has captivated audiences.
The Final Dinner Occasion
Fashioned in 2021, British indie rock band, The Final Dinner Occasion, took the net world by storm final yr with the discharge of darkish guitar-pop music ‘Nothing Issues’. The band concluded their introductory yr being handed the BRIT’s Rising Star Award 2024 and heralded as Rolling Stone UK’s “Rising Stars” at their inaugural 2023 Awards, in addition to just lately being voted the BBC Sound of 2024 winners.
Wasia Challenge
Essentially the most enduring artists don’t simply make songs: they invite you into a whole world. That’s the mission in a nutshell of Wasia Challenge (18), aka London-based siblings Will Gao (20) and Olivia Hardy (17), whose intoxicatingly sincere alt-pop has generated a whole ecosystem of like-minded followers with deep connections to the band’s scalpel-sharp tackle adolescent rising pains.