Lower than one month out from Tremendous Bowl LVIII, the annual “TikTok Tailgate” pregame present is taking form, with Gwen Stefani now confirmed because the headliner.
Each the NFL and TikTok detailed the information in formal releases, having first partnered on the “final pregame social gathering” forward of 2020’s Tremendous Bowl LIV. Since then, acts together with The Chainsmokers, Jason Derulo, and The Black Keys have carried out as a part of TikTok Tailgate, which is as soon as once more set to stream dwell on the namesake short-form app.
In an announcement, the newest artist related to the taking place made clear that she’s “honored” to prime the TikTok Tailgate billing, penning a short message in regards to the occasion on social media and releasing a associated clip on TikTok itself for good measure.
Moreover airing on the extremely controversial TikTok, this yr’s Tailgate installment (or “parts” of Stefani’s set, particularly) will make its means into pregame protection on CBS. Tremendous Bowl LVIII is scheduled to happen, with Usher headlining the Apple Music-sponsored Halftime Present, on February eleventh.
In the meantime, the ByteDance-owned platform is poised to capitalize upon the undoubtedly giant TikTok Tailgate viewers at hand with a “celebration previous to the musical efficiency” from 54-year-old Stefani, the businesses famous.
Stated celebration will function football-centered content material supplied by “prime TikTok creators from trend, meals, comedy and life-style communities,” per the NFL and the video app, which has quietly expanded its attain to quite a lot of areas within the music area.
On the latter entrance, it was solely final month that TikTok organized and streamed an “Within the Combine” live performance that includes well-established acts like Cardi B and Anitta in addition to 4 professionals (Isabel LaRosa, Kaliii, Lu Kala, and Sam Barber) enrolled within the Elevate emerging-artist program.
All instructed, along with attracting a seemingly sizable in-person viewers, Within the Combine reportedly boasted 9.6 million dwell viewers on TikTok and a platform document 33.5 million distinctive views throughout preliminary rebroadcasts.
Larger image, TikTok’s foray into crowd-based leisure represents only one element of the talked about music enlargement, together with, since 2022, launch instruments, distribution choices, promotion choices, a high-profile Ticketmaster pact, vital partnership offers, artist competitions, a standalone TikTok Music streaming service, and extra.
However these and non-music buildout efforts, the overarching TikTok continues to grapple with regulatory scrutiny and threats of a full-scale ban in sure U.S. states. Choose nations, amongst them India and Nepal, have outlawed the platform altogether, and data-security issues final yr prompted a number of cities, states, and international locations to ban the app’s use on authorities gadgets.