Picture Credit score: Metro-Goldwyn-Mayer / Library of Congress
Elvis Presley will get the hologram therapy in a brand new AI digital live performance expertise, ‘Elvis Evolution,’ debuting in London later this 12 months.
A brand new technology of Elvis followers will get to expertise a model of the King in live performance this 12 months, utilizing holographic projection and synthetic intelligence. “Elvis Evolution” debuts in London in November, with extra exhibits scheduled in Berlin, Las Vegas, and Tokyo.
Created in a partnership between British immersive leisure firm, Layered Actuality, and Genuine Manufacturers Group, which owns the rights to Elvis’ likeness, the expertise will create a “life-size digital Elvis to carry out his well-known songs and strikes.”
To create the hologram, hundreds of Elvis’ private images and residential movies had been used alongside “the ability of AI and holographic projection, augmented actuality, dwell theatre, and multi-sensory results.”
The present will even function an on-site Elvis-themed bar and restaurant, with dwell music, DJs, and different performances. Tickets for the London present will go on sale starting in June.
“Followers not need to sit there and passively obtain leisure — they need to be part of it,” says Layered Actuality founder and CEO Andrew McGuinness. “It’ll be a memory-making expertise that can be a bucket listing merchandise for Elvis followers and admirers all over the world.”
“It’s going to be a joyous celebration of Elvis’ life; the person, the music, and his cultural legacy,” McGuinness continues, explaining that followers can be taken on a journey from Presley’s humble beginnings in Tupelo, Mississippi, to his profession heights in Memphis and Las Vegas. “The crescendo of the expertise is an AI efficiency by Elvis.”
Cultural curiosity in Elvis has reignited in recent times, due to Baz Luhrmann’s “Elvis” and Sofia Coppola’s “Priscilla,” the latter in regards to the lifetime of Presley’s ex-wife. “Elvis Evolution” arrives on the heels of different hologram-based live performance experiences, just like the extremely profitable ABBA hologram present final 12 months, and the Whitney Houston and Michael Jackson holograms that debuted in 2020 and 2021, respectively.
After their remaining live performance in December, KISS introduced plans for “immortalized and reborn” avatar variations of the band to take up the efficiency mantle in 2027.