K-Pop Label HYBE Inks New Distribution Deal with Tencent Music

K-Pop Label HYBE Inks New Distribution Deal with Tencent Music
Photograph Credit score: HYBE Perception

Ok-pop powerhouse HYBE has inked a music distribution take care of China’s Tencent Music Leisure. 

Based on studies from The Seoul Financial Day by day, the deal will see HYBE artists accessible on streaming platforms owned by Tencent, together with QQ Music, KuGou Music, KuWo Music, and WeSing. The deal echoes the “deep strategic cooperation” teased by Tencent Music final week. The collaboration can even see HYBE artists promoted on these platforms. Ok-pop artists like BTS, SEVENTEEN, and TXT are very talked-about in China—however China solely accounts for 1% of HYBE’s gross sales. Excluding Korea, 32.7% of its enterprise comes from the Japanese market. 

The brand new deal will assist HYBE start increasing its ambitions within the Chinese language music market. Stories counsel HYBE has already begun recruiting Chinese language personnel to determine enterprise operations for a stronger native presence. HYBE Chairman Bang Si Hyuk notes China’s market continues to develop, regardless of challenges confronted by the CCP’s ‘Hallyu restrictions’ designed to ban Korean media content material. 

Over 700 million individuals in China hearken to music streaming platforms, with Tencent Music’s umbrella serving 90% of that quantity. Tencent’s on-line music income reached $510 million in Q1 2023, with over 94.4 million paid members.

In the course of the combat for the acquisition of SM, HYBE talked about that it was planning to broaden its presence in China. Regardless of that deal falling via, it seems as if HYBE is constant with its China enlargement plans. SEVENTEEN’s newest album gross sales noticed round half come from China (2M of 4M gross sales), with many different teams seeing the vast majority of their gross sales from China, too. 

Seventeen’s tenth EP, FML set a brand new report for first-week gross sales by a Ok-pop album, promoting 4 million in its first day alone. That’s the largest first-week gross sales of an album in Ok-pop historical past, beaking BTS’ report set in February 2020 with the discharge of Map of the Soul: 7.


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