Patreon, the subscription platform for creators, acquires Second, a digital occasion ticketing and internet hosting platform for artists and creators.
Patreon, the platform for creators to offer content material to their followers below a subscription mannequin, has introduced the acquisition of Second, which gives a platform for the ticketing and internet hosting of digital occasions. Phrases of the deal weren’t disclosed.
“Patreon’s mission has all the time been to assist creators take management over their work, deepen connections with their most passionate followers, and construct profitable, sustainable companies,” mentioned Jack Conte, Co-Founder and CEO of Patreon. “On the heels of releasing our new model id, cellular app, and a set of creator instruments, becoming a member of forces with Second will additional strengthen Patreon’s choices for creators.”
Second, previously referred to as Second Home, considers itself the highest digital occasions platform for creators and artists, having been utilized by the likes of Justin Bieber, Kygo, Tame Impala, and quite a few podcasts.
A Los Angeles-based firm, Second was based in 2019 by Arjun Mehta, Nigel Egrari, and Shray Bansal. In its infancy, Second raised $13.5 million in funding from traders that embrace UTA, Zaiko, Forerunner Ventures, and singer Halsey.
“We constructed Second to assist artists and creators collect their international communities for premium dwell experiences whereas offering them full management over artistic and monetization,” added Arjun Mehta, Co-Founder and CEO of Second. “We’re excited to affix the Patreon group and ship an excellent higher, built-in expertise to many extra creators and their communities.”
Over the following few months, Patreon will combine foundational components of each platforms to allow creators and followers to have a seamless expertise throughout the board, utilizing Patreon’s membership, digital commerce, and digital occasion merchandise. The corporate goals to construct a sustainable future for creators throughout the following decade by offering them with a direct line to their greatest followers.
“Buying Second marks an necessary step in that journey,” reads Patreon’s assertion asserting the acquisition. “We are able to’t wait to see the entire Moments our neighborhood of musicians, podcasters, comedians, and extra, creates.”