Amongst her many accolades in 2023, Taylor Swift broke certainly one of Apple Music’s most coveted information.
It’s been 2023 (Taylor’s Model), with singer-songwriter Taylor Swift breaking information left and proper all yr lengthy. Amongst her many accolades this yr, Swift has damaged certainly one of Apple Music’s most coveted information, turning into its Artist of the Yr for 2023.
“I’m so honored to be Apple Music’s Artist of the Yr,” stated Swift. “Thanks to each single certainly one of you for making this yr essentially the most unimaginable, joyful, celebratory yr ever. From streaming the music continuous to screaming it collectively in actual life on the exhibits, dancing chaotically in film theaters, none of this could have been potential with out you. Thanks a lot.”
“Taylor Swift’s affect on music is completely plain — not simply this record-breaking yr, however all through her total profession,” says Oliver Schusser, Apple’s Vice President of Apple Music and Beats. “She is a generation-defining artist and a real change agent within the music business, and there’s no doubt that her affect and affect might be felt for years to come back. We’re thrilled to have the chance to have fun her achievements.”
Apple Music spotlights Swift’s historic profession with the music and moments which have outlined her main as much as this yr. Listeners can tune in to an array of radio programming to have fun Swift’s twenty years and lots of eras of content material, together with interviews, album collections, and playlists.
Taylor Swift’s music noticed constant streaming boosts all year long, significantly across the success of her Eras Tour. In March, the week the tour kicked off, her Apple Music streams grew 61% globally, and he or she continued to see development within the double digits in month-to-month streams all summer time lengthy. Within the first ten months of 2023, Apple Music noticed 65 songs from Swift grace its World Day by day High 100, greater than another artist.
Apple Music’s playlist, Set Listing: Taylor Swift’s Eras Tour, was the No. 1 most-streamed set listing of the yr and among the many prime 40 editorial playlists of the yr. Tracks like “Unhealthy Blood,” “Clean House,” “All the Ladies You Beloved Earlier than,” “Shake It Off,” and “Wildest Goals,” all hit the Apple Music charts for the primary time in 2023.
Her album Midnights continues to reign as the largest album by a feminine artist in Apple Music historical past by first-day and first-week streams worldwide. Swift is the most-streamed feminine artist in Apple Music historical past, and the feminine artist with essentially the most songs to achieve Apple Music’s World Day by day High 100.
Taylor Swift can even obtain a bodily award as Apple Music’s Artist of the Yr.