YouTube is celebrating the fiftieth anniversary of hip-hop with its FIFTY DEEP marketing campaign that includes an archive of two,000 music movies showcasing the artists who’ve outlined the style, “from Ice T to Ice Spice.”
To rejoice fifty years of hip-hop, YouTube is honoring the celebs who’ve outlined the style from the start with the launch of its FIFTY DEEP marketing campaign, which options an archive of two,000 music movies spanning the historical past of hip-hop.
YouTube Music will see a number of new playlists, together with a 50-song survey with almost 4 hours of music, which YouTube’s Director of Black Music and Tradition, Tuma Basa, known as a celebration of rappers “from Ice T to Ice Spice.”
“For those who’re like me, you watched your favourite music movies on Yo! MTV Raps or BET’s Rap Metropolis again and again. Quick ahead to right now, and YouTube permits us to observe nearly any video at any time, in nearly anywhere,” says Basa in a YouTube weblog publish. “This 12 months marks a complete half a century of hip-hop’s existence. YouTube’s solely been round a couple of third of that point, however it doesn’t matter what period of hip-hop you’re on the lookout for, one factor’s for positive — it lives on YouTube.”
On August 11, YouTube will start to launch and assist a wide range of activations as a part of FIFTY DEEP all through the autumn. These embody a video highlight of two,000 genre-defining hip-hop movies throughout varied YouTube Music playlists and different options throughout Google.
Additionally, on August 11, Hip-Hop 50 Stay hits Yankee Stadium in New York, and YouTube will present viewers with live-streaming protection of the live performance. The Hip-Hop 50 Stay stream will happen on the official Mass Enchantment YouTube channel, the New York-based music journal and model co-owned by rapper Nas.
YouTube may even deliver again its Avenues program launched final 12 months, with visits to cities together with Detroit, Houston, and Philadelphia, offering instructional outreach to underserved communities. YouTube Avenues will go to Atlanta, Baltimore, Miami, New Orleans, and Raleigh this 12 months.