Music

APA Cuts Multiple Music Agents — “We Weren’t Going to Renew”

APA Cuts Multiple Music Agents — “We Weren’t Going to Renew”

APA cuts multiple music agents

The Company for the Performing Arts (APA) is slicing a number of music brokers from its roster, together with Head of Music Bruce Photo voltaic.

“Prior to now yr we’ve got added 21 brokers, together with many who joined our touring division,” the expertise company says. “This previous week we notified a handful of brokers, most of whose contracts have been expiring in 2023, that we weren’t going to resume their offers in an effort to give them time to seek out their subsequent alternative. We admire all that they’ve contributed to APA and want them the easiest going ahead.”

The speedy development of the touring trade after the pandemic has led APA to restructure its focus. It most lately promoted a number of contemporary brokers in February 2023. “As APA grows, so do the wants of our shoppers,” stated Becca Wilson, one in all six new promotions within the APA touring division. “The entrepreneurial spirit at APA has fostered an setting that provides younger expertise the chance to blossom and additional their careers. I can confidently say this isn’t a spot the place brokers get misplaced within the shuffle.”

Additionally a part of that promotion streak included Jon Moss and Griffin Perkiel as brokers and Paul O’Loughlin, Max Rosenfield, and Nina Swint as coordinators within the music division. The outgoing Head of Music Bruce Photo voltaic joined APA as EVP Worldwide Music in 2015 after spending 14 years with The Company Group. He was promoted to companion and Co-Head of Worldwide Music in 2018, turning into solo Head of Music in 2021.

So what’s the scuttlebutt on the reorganization efforts? A possible merger between APA and Artist Group Worldwide (AGI) is one suggestion.

There’s no official affirmation from both firm, however trade speak suggests a possible deal may very well be underway. Each businesses obtained main investments from The Yucaipa Firms, a personal funding agency owned by Ron Burkle. Yucaipa acquired AGI in January 2012 and made a major non-equity funding into APA in September 2012.

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