I’ve performed a pair hundred reveals in my profession, the latest being two home concert events earlier this 12 months. I do know, so many artists play that many reveals in a single 12 months, however I’m simply letting you realize I do have expertise getting followers to reveals. So let’s discuss learn how to promote live performance tickets once you’re an indie musician doing all the pieces your self.
Select Your Platform
First, you need to determine what ticket-selling and/or RSVP platform you’ll use. For the 2 home concert events I performed this 12 months, I used Eventbrite, however listed below are another dependable choices:
Resolve On the Ticket Value
The home concert events I’ve finished have been by instructed donation. And what I observed was, sure a number of the folks didn’t donate something. However the individuals who did donate elected to provide $10-50, so all of it equaled out in my perspective.
Nonetheless, when you’re going to set a ticket worth, you need to consider just a few issues, like…
- What number of tickets you assume you possibly can promote
- What different artists with an analogous following and style are charging
- Charges from the ticket-selling platform you select
- How concerned the live performance might be (sound system setup/teardown, size of the set, how a lot you spent on adverts, and so forth.)
Play a Joint Present
For every of the 2 home concert events I did this 12 months, I requested one other artist to play with me. For one of many reveals I had an opener and the opposite one was a 50/50 joint present. And since I had one other artist there (and due to the host telling his mates), the turnout was twice as large as it will’ve been if it have been simply me.
Create Visuals
You want one thing to share on social media that’s each eye-catching and simple for folks to shortly perceive. They’re scrolling social media, so your visible has to provide them the data instantly and clearly. I used Canva to create a digital poster for my concert events.
Share Efficiency Movies
Within the promotion of your live performance, share some stay efficiency movies. This offers folks an concept of what to anticipate in the event that they have been to attend. Ask a pal to shoot a easy video of you taking part in a one-take efficiency of your track, and be sure to file high-quality audio. Should you’re not ready to do this, filming a fast selfie video in your telephone can work too.
Attempt Focused Social Media Adverts
You may run Fb and Instagram adverts focused at individuals who stay within the space of your live performance and who additionally like comparable artists to you (you’ll have a bunch of different parameters too, however these are key). The necessary factor is to shortly convey what kind of music you make so individuals who haven’t heard of you possibly can resolve in case your live performance is price going to. That is the place a stay efficiency video might turn out to be useful.
Promote Package deal Offers
You don’t must promote standalone tickets – you possibly can supply an additional goodie together with every ticket. You may supply a bundle deal that features a live performance ticket and a chunk of merch at a reduced fee. This methodology is extra in your loyal followers who usually tend to need your merch.
Supply Reductions for Loyal Followers
Talking of loyal followers, you possibly can present them your appreciation by providing discounted tickets with a secret code. You may supply this to your e-mail subscribers, patrons, or on a first-come, first-serve foundation by way of social media.
The Primary Aim of Enjoying Live shows
Bear in mind, even when you don’t make a ton of cash from ticket gross sales, you’re nonetheless succeeding if folks come to your present. As a result of the primary purpose of taking part in reveals is to attach with folks IRL. There’s nothing like watching a gifted musician carry out their songs in real-time. There’s an power at a live performance that listeners don’t get when streaming your music.
The purpose is to attach with present followers and make some new ones. That can provide help to final long-term within the music trade.