Oliver Anthony Music Driven By Streaming—Not Spotify Playlists

Oliver Anthony Music Driven By Streaming—Not Spotify Playlists

Oliver Anthony’s music continues to maneuver up on the streaming charts—no due to Spotify’s hottest nation playlists.

Simply final week, Digital Music Information wrote a chunk highlighting how the upstart singer has been gradual to realize traction with each radio airplay and streaming music playlists. As an alternative, people, YouTube, and social media are driving the recognition of the singer, fueling a viral success story for “Wealthy Males North of Richmond.”

As “Wealthy Males” continued to surge, Spotify’s curators had solely positioned the monitor on a small handful of their curated playlists, largely these tied to Appalachian music. However Spotify’s curators solely have a lot affect right here. Regardless of being excluded by Spotify’s largest nation playlists, the singer continues to be drawing monumental stream-counts.

Oliver Anthony Music has two auto-generated playlists that seem on his creator web page, together with “This Is Oliver Anthony Music” which options music solely from the brand new expertise. There’s additionally the “Oliver Anthony Music Radio” playlist, which options different artists from Appalachia with a sound just like Oliver Anthony. Each of those playlists have garnered over 20,000 likes since their latest creation.

However what in regards to the main nation playlists, particularly Scorching Nation and New Boots?

Each of those playlists command a wholesome share of the nation playlist viewers on the platform. Scorching Nation has 7.5 million likes, whereas New Boots has round 1.1 million and is meant to floor new nation sounds. The track doesn’t seem on both of those playlists, and hasn’t because it gained virality a number of weeks in the past.

As an alternative, the most well-liked playlists curated by Spotify that characteristic Oliver Anthony Music are Nation High 50 and Homegrown. Nation High 50 merely tracks what everybody on the platform is streaming, the place it seems at #2 on the time of writing. The Homegrown playlist solely has round 130,000 listeners (“Wealthy Males North of Richmond” is quantity 6 on this smaller playlist).

By the way, a Spotify consultant demanded that we alter our authentic article to emphasise that Oliver Anthony Music wasn’t being excluded solely on nation playlists. Now, a number of days later, the bottom is softening for the Virginia native. Earlier than DMN’s first article, Oliver Anthony didn’t seem on the Recent Nation playlist, both. Now on September seventh, the track sits at #4—so it’s rising up the ranks slowly in Spotify’s extra area of interest nation playlists.

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